Why Radio Needs to Get Voice Assist Speakers Right

By Steve Goldstein Originally published at Amplifi Media http://www.amplifimedia.com/blogstein/2017/7/12/why-radio-needs-to-get-voice-assist-speakers-right Today, television is primarily an on-demand medium, having crossed the 50% threshold from “live” a few years ago. People watch shows at a time of their choosing. Commercial radio has not yet mastered time-shifted audio. According to Nielsen, listening to time-shifted commercial radio in PPM markets is less than 1%. All of …