How competitive will Apple’s new entry be with Amazon’s Echo and Google home? The price point of Apple’s new device suggests they are going in a different direction.
Use of smart speakers is evolving rapidly. According to Comscore, streaming music ranks third at 54%, but add in spoken word (22%), and it is pretty clear how dominant audio is on these devices.
Voice Assist devices are incredibly accurate at a 95% recognition level according to Google.
We teamed up with Jacobs Media a few weeks ago to launch Sonic Ai, a company focused on developing skills and strategies for the new exploding category of voice assistant devices. Not surprisingly, there is a great deal of interest in the radio business regarding these devices. The potential for radio is significant as it brings “radios” back into the …
Voice-enabled speakers are on a rapid growth arc. According to emarketer, growth this year will be hover around 130% Amazon’s Echo leads the way with a 71% share, but new devices from Microsoft and Apple are on the way. Who is using the devices? Millennials are leading the way.
Jacobs’ Techsurvey13 interviewed over 51,000 radio listeners across North America. This data is the foundation behind SonicAi.