More than two thirds of current owners of Amazon Echo and Google Home smart speakers are planning to buy another smart speaker within the next six months, according to the latest research from Strategy Analytics.
Jacobs Media Strategies, jācapps, and Sonic Ai teamed up to conduct a national online study examining consumer interest in voice-controlled smart speakers such as the Amazon Echo and Google Home
By Steve Goldstein Originally published at Amplifi Media http://www.amplifimedia.com/blogstein Sometimes technological innovation takes away. Sometimes it gives. Walk into any Best Buy and look for an AM/FM radio and it will be difficult to find one, but there are “new radios” right at the front of the store. Digital has changed so much of legacy media. The music business was …
By Steve Goldstein Originally published at Amplifi Media http://www.amplifimedia.com/blogstein/2017/7/12/why-radio-needs-to-get-voice-assist-speakers-right Today, television is primarily an on-demand medium, having crossed the 50% threshold from “live” a few years ago. People watch shows at a time of their choosing. Commercial radio has not yet mastered time-shifted audio. According to Nielsen, listening to time-shifted commercial radio in PPM markets is less than 1%. All of …
How competitive will Apple’s new entry be with Amazon’s Echo and Google home? The price point of Apple’s new device suggests they are going in a different direction.
Use of smart speakers is evolving rapidly. According to Comscore, streaming music ranks third at 54%, but add in spoken word (22%), and it is pretty clear how dominant audio is on these devices.
Voice Assist devices are incredibly accurate at a 95% recognition level according to Google.
We teamed up with Jacobs Media a few weeks ago to launch Sonic Ai, a company focused on developing skills and strategies for the new exploding category of voice assistant devices. Not surprisingly, there is a great deal of interest in the radio business regarding these devices. The potential for radio is significant as it brings “radios” back into the …
Voice-enabled speakers are on a rapid growth arc. According to emarketer, growth this year will be hover around 130% Amazon’s Echo leads the way with a 71% share, but new devices from Microsoft and Apple are on the way. Who is using the devices? Millennials are leading the way.
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