2017 Smart Speaker Holiday Study

2017 Smart Speaker Holiday Study


amazon echo google homeJacobs Media Strategies, jācapps, and Sonic Ai teamed up to conduct a national online study examining consumer interest in voice-controlled smart speakers such as the Amazon Echo and Google Home during the 2017 holiday season.

 

Key findings:

  • One in five (20%) respondents age 13 and older with Internet access plan to purchase a voice-controlled smart speaker such as an Amazon Echo or Google Home during the 2017 holiday season
  • More than one in six online households (18%) now own at least one smart speaker
  • 40% of smart speaker owners have two or more of the devices in their household
Download the Slide Deck
 

Leave a Reply

Your email address will not be published. Required fields are marked *