Loyalty or Lock-In? Most Smart Speaker Users Won’t Budge From Amazon or Google

Loyalty or Lock-In? Most Smart Speaker Users Won’t Budge From Amazon or Google


Quarter of People Expect To Buy Smart Speaker In Next Six Months

BOSTONJan. 2, 2018 /PRNewswire/ — More than two thirds of current owners of Amazon Echo and Google Home smart speakers are planning to buy another smart speaker within the next six months, according to the latest research from Strategy Analytics. The report, Smart Speaker User Survey: Brand Awareness and Ownership, also found that 75% of Amazon smart speaker owners would choose another Amazon speaker, and 69% of Google owners would choose another Google product. The report concludes that, “This may simply suggest high levels of satisfaction, or a recognition that the technical platforms are different and that switching would involve unwanted complexity.”

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